Landing pages serve one purpose: converting visitors into customers, subscribers, or leads. Generic page layouts don’t cut it. You need focused designs that guide visitors toward a single action. Here’s how to build landing pages that actually convert.
Start with a compelling hero section. Your headline should communicate the core benefit immediately. Use sub-headlines to provide supporting details. Include a relevant hero image or video that reinforces your message. Divi Machine lets you create hero section templates that adapt to different campaigns automatically.
Benefits beat features every time. Don’t list what your product does—explain how it improves users’ lives. “Save 10 hours per week” resonates more than “automated scheduling features.” Focus on outcomes, not capabilities.
Social proof builds trust fast. Include customer testimonials with photos and names. Show logos of companies that use your product. Display review ratings prominently. Real results from real people overcome skepticism.
Remove navigation links from landing pages. Every link away from your primary call-to-action reduces conversions. Users should have two choices: convert or leave. Additional navigation options dilute focus and encourage browsing instead of action.
Forms should ask for minimal information. Each field you require reduces form completion rates. Collect only what you absolutely need. Use Divi Form Builder AI to create multi-step forms that feel less overwhelming while still gathering necessary data.
Calls-to-action need to be specific and benefit-oriented. “Start Your Free Trial” works better than “Submit.” “Get My Free Guide” beats “Download.” Tell users exactly what they’ll get when they click.
Page speed directly impacts conversion rates. Every second of load time costs conversions. Divi Nitro optimizes your landing pages for instant loading, keeping bounce rates low and conversions high.
Test everything. Run A/B tests on headlines, images, form fields, and CTA buttons. Small changes can produce big conversion improvements. Let data guide your decisions.